VideoAmp has acquired Conversion Logic, the multitouch attribution provider, the company said Tuesday. Conversion Logic’s chief client officer, JP Pereira, will also join VideoAmp as SVP of marketing ...
One year ago, the ad tech industry saw a handful of independent media attribution companies get acquired by the big dogs in the space. Most notably, AOL scooped up Convertro, and Google bought ...
LOS ANGELES--(BUSINESS WIRE)--Conversion Logic, the media industry’s most intuitive cross-channel attribution platform, announced today it has closed a $4 million seed round of funding led by Rincon ...
LOS ANGELES, CA--(Marketwired - Oct 13, 2015) - Conversion Logic, the media industry's most intuitive cross-channel attribution platform, announced today its selection by SGN as the company's media ...
LOS ANGELES--(BUSINESS WIRE)--Conversion Logic, the media industry’s most intuitive cross-channel attribution platform, announced today that a team led by the company’s chief data scientist Jeong-Yoon ...
LOS ANGELES, March 8, 2017 /PRNewswire/ -- Conversion Logic, the media industry's most intuitive unified marketing analytics platform, today announced it has secured $9 million in Series A funding led ...
To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Conversion Logic, a developer of a marketing analytics ...
As more brands introduce attribution technology – or push their agencies to do the same – basic models and applications on the vendor side are expanding. Initial players in the space, such as Adometry ...
Figuring out how to best reach a certain audience requires brands to start from the basics. One of the top priorities is gaining visibility into the mediums where users first become exposed to a ...
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