Despite having a "vegetal, grassy" flavour that's "almost as divisive as Marmite", said Fiona Embleton in Glamour, matcha is rapidly becoming Gen Z's beverage of the moment. Zendaya and Dua Lipa are ...
In 2016, two NYU graduates, Conrad Sandelman, 26, and Matthew Morton, 27, the son of Hard Rock Café co-founder Peter Morton, opened a storefront in Manhattan hawking colorful drinks made with matcha, ...
A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies Matcha Girl, a Houston pop-up accused of failing to provide its promised ...
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