Each season has a stereotypical color palette. It's why we tend to associate pastels with springtime, harvest-esque colors with fall, and dark, moody ones with winter. As for summer, it has ...

From lip liner to blush, the biggest creators are always on the hunt. The cool-toned makeup trend crept in so quietly and so universally, you might not have even noticed it until your FYP was ...

Once upon a time — 2016, to be exact — Kylie Jenner dropped her Skylie Lip Kit: an opaque matte light blue that had the entire beauty community shook... and looking like that “grandpa ate paint” meme.

personal color analysis is super popular right now and everyone is heading to Korea to get theirs done let's see how it looks like getting it done in New York hi my name is Arie and I got my first ...