Stetson, known for its cowboy hats, has been embracing the Americana trend for years. Now it’s preparing for what comes next.

At our Double Heart Ranch in the Texas Hill Country, we have some formidable brand advocates- - our Longhorn Cattle. Here in Texas, Longhorn cattle are required to be branded in order to be registered ...

There are some extremely important patent and trademark cases this year (Bilski, NTP v. Apple-Google, etc.). But none may be more important than a lawsuit between the Naked Cowboy and Naked Cowgirl.

STILLWATER, Okla. – Oklahoma State's women's basketball team has added Sierra Bone to its staff as its director of branding and player influence it was announced today by Cowgirl head coach Jacie Hoyt ...