Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and explaining why some rebrands trigger emotional reactions

Since Cracker Barrel cleaned up its logo a week ago, it has been dressed down by those averse to the change. The restaurant and gift shop, a staple of roadside rest stops throughout the homeland, prides itself on a homey atmosphere that’s emblematic of an episode of “The Waltons.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, experts say.