When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to sink by nearly $100 million.

U.S. President Donald Trump on Tuesday called on Cracker Barrel Old Country Store to go back to its old logo, weighing in on the restaurant company's ongoing effort to revamp its brand that triggered a backlash and hit its shares.