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Cracker Barrel's new logo is a flop

Cracker Barrel responds to backlash after logo change

Cracker Barrel is responding after receiving major backlash for changing its logo and ditching “Uncle Hershel” from it.

CBS News on MSN · 2h

Why Cracker Barrel's new logo is a flop, according to branding experts

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to sink by nearly $100 million.

Fox Business on MSN · 20h

Cracker Barrel admits it 'could've done a better job' after new logo backlash

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The restaurant admitted it “could’ve done a better job" after intense backlash.

6don MSN

Cracker Barrel Doubles Down on Remodeling Efforts with New Logo and Menu Items

Fans of the Southern-inspired restaurant have voiced their critiques of the chain's modernization and remodeling efforts ...

15hon MSN

Cracker Barrel's logo controversy, explained

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

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