A video depicting Cracker Barrel’s Uncle Herschel — who was kicked off the company’s new logo in a corporate rebrand, sparking customer outrage – has gone viral, with its animated mascot singing “Go ...

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Corporate marketing has gotten considerably more challenging in the culture-war era. Julie Felss Masino, the embattled CEO of Cracker Barrel Old Country Store, found that out the hard way when she ...

Cracker Barrel said it’s scrapping a redesign of the folksy restaurant chain’s logo following a backlash over a “woke” rebranding campaign that was even joined by President Trump. “We thank our guests ...

After a turbulent three-year tenure marked by an ambitious but ill-fated rebranding effort that was quickly reversed after creating a public relations nightmare, Cracker Barrel (CBRL) CEO Julie Masino ...

Add Yahoo as a preferred source to see more of our stories on Google. Cracker Barrel's fresh new logo flipped more than mama's pancakes. The beloved Southern-style chain last week unveiled a new logo ...

Uncle Herschel is returning to the Cracker Barrel chair. After online outrage by conservatives who accused the country-themed restaurant chain of changing its values or going “woke” when it rolled out ...

Add Yahoo as a preferred source to see more of our stories on Google. The restaurant chain, which has three locations in the Tri-State area, confirmed that its "new logo is going away" in a statement ...

More than a week after Cracker Barrel announced it was rebranding, the restaurant chain and country store has responded to backlash over the simplification of its logo. The statement, posted on Aug.

Cracker Barrel Old Country Store, Inc. faces ongoing operational and traffic challenges despite recent management changes and asset sales, with current valuation reflecting a partial turnaround. The ...