Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

In 2019, I wrote the “9-Step Guide to Building a Comprehensive Digital Marketing Strategy,” which to this day remains the most-read piece of content I’ve ever written. “Not too shabby,” I say to ...

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Establishing a solid digital presence ensures your business can be found, trusted and remembered. That means having a clear ...

There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world. Interestingly, it ...

Historically, the majority of healthcare services and products have been available to the general public offline, but as the world has become increasingly digital, so has our approach to healthcare.

Traditional marketing alone is no longer sufficient to capture the attention of potential customers today. As consumers spend more time online, businesses need to adapt and develop effective digital ...

Our experts discuss how to make successful marketing plans for the coming year. With 2023 approaching, now is the time to make sure your marketing budget is in order and you have a successful plan for ...

Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and ...

PRESSADVANTAGE – Blue Interactive Agency, a full-service digital marketing firm based in Fort Lauderdale, has introduced a ...

Economic uncertainty combined with intense market competition makes this year a challenging time to scale a startup. Still, investors are looking to get in on the ground floor of the next unicorn—and ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...