In a crowded digital marketplace, attention is easy to attract for a moment but difficult to sustain. Consumers scroll past ...

Plus, why product innovation must precede any brand refresh.

Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases ...

Coca-Cola is experimenting with a new approach to AI-powered marketing. Discover how its Project Fizzion initiative could ...

The company films unscripted conversations with people in public places, then develops that footage into advertising creative that can be distributed and measured across paid social channels.

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

Opinions expressed by Entrepreneur contributors are their own. Advertising is an inherently creative industry. Sure, there is a lot of work that goes into the analytics side to ensure that you’re ...

Mondelez International is one of the biggest food companies in the world. (Photo illustration by Alexander Pohl/NurPhoto via Getty Images) In an effort to become more consumer-centric, Mondelēz ...

Ovi Vitas will bring experience from Marriott, Reebok, and EA Sports to help Creative Planning continue to grow an ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

Discover how Adobe and NVIDIA's collaboration is set to revolutionize creative workflows, making tools run twice as fast.

Ovi Vitas joined Creative Planning as Chief Marketing Officer, adding an experienced digital and growth marketing executive ...