Best practice No. 1: A tiny burger on a tiny screen isn’t going to convince anyone of anything. When Opera House, the creative strategy arm and ad lab under mobile ad platform Opera Mediaworks, ...

Digital advertisers often become enamored with ad tech at the expense of creative. “We are still miles from being able to generate great varieties of good creative to suit the various permutations of ...

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% ...

Performance marketing firm Vungle has acquired mobile ad creative firm TreSensa Technologies mobile marketing consolidation continues. The price wasn’t disclosed for San Francisco-based Vungle‘s third ...

Do you want to get the latest gaming industry news straight to your inbox? Sign up for our daily and weekly newsletters here. TreSensa has launched Creative Builder, a design tool that enables game ...

In 2016, Facebook took in about $27 billion in ad revenue, second in the world only to Google’s monstrous $79 billion, and more than double the globe’s third-biggest advertising earner Comcast. So ...

Facebook’s Creative Hub tool based around mobile creative for Facebook and Instagram is now available to all marketers worldwide, according to a Facebook blog post. The tool was announced in June at ...

As an advertising channel, mobile has proven to be effective: the average mobile campaign has a positive branding impact at a magnitude of 2-5x that of online. A number of factors contribute to the ...

Mobile advertising is the new kid on the digital advertising block. The mobile fanfare has been blasting for years, but only recently has mobile become a viable advertising option. While the talk is ...

One of the key services Sydney-based digital branding agency Protein provides to clients is the development of creative branding solutions, and part of that involves developing mobile applications.

Adobe introduced a new Windows, Android and iOS app to its growing list of Creative Cloud products for mobile devices. Dubbed Creative Cloud Express, the new offering promises to provide creative ...