With Zhu’s mixed Chinese and Jamaican heritage and growing stateside reputation, Curry Brand isn’t just making a marketing move, it’s staking a claim in the future of global basketball.

Zheng represents the brand’s first Chinese athlete and second international signee. The 6’2” point guard from the Class of 2026 is more than just a rising star, he’s the face of a new ...

Curry Brand signs Chinese basketball star Jacob Zhu in a groundbreaking NIL deal, expanding its global presence and redefining youth athlete branding.