Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is customer engagement? A Google search will provide ...

With social media platforms becoming, if not already, the primary touchpoint between many businesses and their consumers, mastering customer engagement on social media is vital to your brand's overall ...

As the world races into an era defined by digital transformation and unprecedented technological advancement, the convergence of AI interactions and automation signifies a transformative shift in ...

Discover seven effective ideas to improve on-site customer experience using online tools, from digital check-ins and self-service to personalized engagement and real-time support.

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

In January 2026, Braze, Inc. was added to Wells Fargo’s Q1 2026 Tactical Ideas List, while both Wells Fargo and Needham reaffirmed positive analyst ratings citing momentum in mobile app and AI-driven ...

While most companies say excellent customer engagement is crucial for success, only a small fraction say they have it. Here are four strategies to get there. According to Harvard Business Review ...

For water and energy providers, consistent customer engagement has become a critical aspect of daily operations and overall success. Why? Modern convenience and technology have dramatically altered ...

The customer experience has never been more important for pharmaceutical and life sciences companies. From patients and providers to caregivers and payers, customer expectations have become ...

In the fast-paced world of logistics technology, there’s an often-overlooked aspect: the customer. While systems focus on “jobs,” “orders,” “deliveries” and productivity, the real person at the end of ...