Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

And it’s not the only loyalty program that’s undergone change lately.

The FINANCIAL — Organizations are wasting billions of dollars each year on customer loyalty programs that don’t work like they used to, according to new research from Accenture Strategy. With millions ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

What is loyalty actually changing and what value is it creating that wouldn’t exist otherwise?  Many programs create activity ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Fast food loyalty programs are aplenty -- but some likely pay off more than others. Here's a look fast food loyalty programs ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

Hand on your heart, how many loyalty programs have you signed up for just to get that 15% off welcome coupon and then immediately forgot about afterward? As David Beckham said: Be honest! Even in this ...

Remember the iconic scene from Parks and Recreation, where Ron throws out his whole computer after learning about cookies? Well, we believe he would be a very happy camper in 2025! We all know how ...