Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with ever-changing technical restrictions limit the data companies can collect and ...

Users must be able to decide whether personal information is identifiable or shared with a third party. I was recently invited to be a guest on a webinar hosted by ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or flyers. That’s because the vast majority of marketing these days is digital (social ...

My journey included a notary, a hospital that won’t honor its own policies and employees that gave me wrong information.

The Sequoia Project's Privacy and Consent Workgroup said it reviewed existing consent models and frameworks and other factors that may help providers achieve a state ...

Boris Dzhingarov, founder of ESBO Ltd, leads a global Digital PR & SEO agency dedicated to enhancing brand awareness and visibility. As privacy regulations tighten globally and third-party cookies ...

March 27, 2025 - In recent years, the United States has seen a significant surge in adopting state-level data privacy laws. With the number of those laws now at 20 and counting, the states' laws have ...

Snowflake and governance platform OneTrust this week announced a new collaboration that brings the latter’s consent signals directly into the former’s data clean rooms, a cloud-based solution for ...

Independent research suggests that the majority of websites are failing to action user consent around cookies and are not compliant. With regulators circling and the potential for huge fines and ...

Informed consent is a cornerstone of ethical practices, whether in healthcare, research, or, increasingly, in the digital realm. As organizations continue to collect, process, and store vast amounts ...

Tired of trying to protect your data privacy? You’ve got “consent fatigue.” Internet users are bombarded by websites’ consent requests before the tracking begins. They’re also perplexed about how ...