Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

I'm a huge fan of data. In fact, I love it so much that my mentor gave me a shirt that proudly declares, "I love big data and I cannot lie!" Every day, my team relies on data to shape our strategies, ...

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented ...

Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit. User-level data is drying up, and with it ...

Like so many technology buzzwords, "data-driven" is the term du jour to describe every business, software, tactic and decision maker. Data embedded in every strategic decision. Data that optimizes ...

If there’s one truth at the center of modern marketing, it’s this one: Brands don’t own the narrative anymore. Consumers do. Once formulated around the boardroom table, brand perception is now in ...