It’s a new year, and marketers are kicking off fresh campaigns to sell new products, introduce new hires, launch new brands and much more. While many businesses excel at identifying their strategic ...

You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...