Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I ...

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

Working in marketing, I always find it tricky to answer the question “So, what do you do?” in a way that makes sense to ‘normal’ people. The responses are an indictment of the identification ...

R.R. Donnelley & Sons company, a global provider of multichannel solutions for marketing and business communications, has unveiled the five trends that will shape marketing decisions for 2020. Earlier ...

It’s a new year, and marketers are kicking off fresh campaigns to sell new products, introduce new hires, launch new brands and much more. While many businesses excel at identifying their strategic ...

Nearly every job description touts “effective communication skills” as a priority. However, in my experience, high performance goes well beyond traditional communications skills or technical marketing ...