We need to redefine how failure in digital PR is viewed. Here's how setting expectations and defining your campaign goals can help. This concept comes up from time to time in digital PR. And lockdown ...

As an entrepreneur with over a decade of experience under my belt, I am often asked what motivates me to continue serving my clients -- how I define my driving purpose. It’s a pretty loaded question, ...

The Public Relations Society of America is launching a global initiative, “Public Relations Defined,” whose aim is to, you guessed it, define public relations, but via crowd-sourcing. Now if the ...

There is a term in my industry that has meant the same thing for 15 years. Performance PR. It sounds rigorous. It sounds like accountability. For most of my career, it described a simple deal: the ...

A PR boutique firm, also known as a public relations boutique, is a business or agency that offers media outreach, media planning, marketing or special communications services for all types of ...