Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

Opinions expressed by Entrepreneur contributors are their own. Uniquely positioning and repositioning a brand in today’s marketplace is vital for achieving success. Many brands, such as Old Spice and ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

As a founder of a burgeoning startup, it’s hard to know what to do next because there are so many things to do. After achieving product-market fit and getting your first round of funding, the ...

Opinions expressed by Entrepreneur contributors are their own. Building a market share that drives positive margins rarely happens by accident. It requires business awareness, a feasible concept, a ...

ZURICH--(BUSINESS WIRE)--ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” underpinning the next phase of the company’s development as a leader in electrification ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset. This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️ ...

The co-founders of Ohh My Brand, Bhavik Sarkhedi and Sahil Gandhi, have announced the launch of their new eBook titled "Become ...

LOS ANGELES--(BUSINESS WIRE)--CBRE Group, Inc., the world’s largest commercial real estate services and investment firm, today announced the launch of its new global brand positioning – transforming ...

Richfield, South Africa’s leading private tertiary institution for IT and Business degrees, has unveiled a refreshed brand positioning: A Learning Experience of a Lifetime, anchored by the tagline ...