Developing your firm and services to create ever-growing value for your customers should be an ongoing commitment. This is the single most strategic activity you can focus on, especially in our new ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mark De L. Thompson As a ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

Jim Berryhill, DecisionLink Chairman of the Board & cofounder, is on a mission to transform customer value into a strategic asset. With the economy on a bit of a wild ride, one of the most important ...

A compelling value proposition highlights how your product solves a customer problem. Researching and understanding customer needs contributes to a persuasive value proposition. Test and refine your ...

A killer value proposition doesn’t need to be complicated. It needs to be clear, simple, and focused on benefits. By understanding your market, focusing on how your product helps, and being consistent ...

Developing value propositions is an important part of any marketing strategy. It involves understanding the needs of your target audience and creating a message that resonates with them. To do this, ...

The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. With the rise of Google searches in the last few years ...

As interest in sustainable investing continues to grow among investors, it’s critical for wealth management firms to create authentic and compelling narratives around their sustainable investing ...

As a business development leader, you constantly seek ways to grow and scale your business. Exponential growth may seem like an elusive goal, but with the right strategies in place, it is achievable.

AI has arrived, and the output can be thrilling: fully realized reports, marketing materials, images, videos, websites, applications, business plans, humanoids and even new drug candidates. The ...