Any advertising campaign that targets a select group of customers and contains an explicit call-to-action is an example of a direct marketing tactic. Direct marketing channels vary depending on the ...

For most companies, the quest for new customers is never-ending. Despite its negative rap, direct email marketing presents a marketing opportunity worth exploring. Like traditional direct mail, direct ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. It’s common knowledge that email marketing has many ...

Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. Almost everyone has an address and almost everyone also has an ...

Over the next several articles, I'll be addressing a series of email marketing conundrums. A "conundrum" is a puzzling question or problem, and I have been asked about a few persistent ones on a ...

Business owners throughout the country seek ways to reach existing and potential customers. After all, without customers, companies cannot expect to survive and remain open. Traditional means of ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...