(C) The response rate from the newsletters (what percent of the people who got your direct mail, for example, clicked through to your site?). (D) The conversion rate (what percent of those who clicked ...

In today’s crowded marketing landscape, getting and holding attention is harder than ever. Marketers are juggling email, social, paid search, video, and more, each with its own metrics, costs, and ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

Call it “snail mail” if you want, but direct mail is one of the highest performing marketing tools in the toolbox. And there’s new data to prove it. According to the “2026 Direct Mail Marketing ...

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and behavior trends will shape ROI in 2026. The 2026 Direct Mail Marketing ...

In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Direct mail remains one of the channels with the strongest ROI for marketers, regardless of their business model, size, or location. But that doesn’t mean the business hasn’t changed — or that more ...

The Shard DM was a highly effective campaign with a modest budget. With an ROI of 193%, it secured 34 new qualified opportunities across a highly-targeted list of 250 accounts, achieving Autodesk’s ...