Would a Minnesota Vikings fan, during a business trip to Mumbai, be more likely to root for the Green Bay Packers than another random NFL team? Or would a die-hard Boston Red Sox fan, working abroad ...

To be eligible for registration, a trademark must possess distinctive characteristics that cause the public and its consumers to understand that the goods bearing that trademark are different from ...

In trademark law, the concept of distinctiveness is central to protecting your brand and ensuring it stands out in the marketplace. Understanding the levels of trademark distinctiveness can help ...

The RealReal’s 2024 Resale report finds that trends today are emerging in a new way with shoppers valuing what they see on TikTok, television and street style over the runway when they shop. It’s a ...

Business enterprises often prefer to adopt trademarks that describe the company’s goods or services because they require less of an investment to develop the brand and educate the target consumer.

Meeting people from different cultures and understanding that you're both unique yet also the same really broadens your horizons. Yet most of us can't travel to all the corners of the world. However, ...

In the comments below a few days ago someone expressed concern at the diminishing of genetic diversity due to the disappearance of indigenous populations. My response was bascally that it depends. The ...