Elf on the Shelf was never marketed to "us," but lack of inclusiveness aside—the whole premise of the elf is creepy. Elf on the Shelf was created back in 2005—the good old days. The days when people ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Like any good game, this one has a set of rules that the kids must follow to ensure the Elf doesn’t lose ...

"Thanking myself every December 1st that I didn't start Elf on the Shelf," Tori quipped in overlain text. "Follow me for more parenting hacks." In the clip, she sat near a Christmas tree while smiling ...

This Elf on the Shelf left a permanent mark. A father took the Elf on the Shelf trend to the extreme and gave himself a tattoo to fully convince his children of their elf’s mischief. Doting dad ...