Durex, which accounts for 29% of global condom sales, is launching a promotional and market research campaign in the U.S. in which some consumers will get to test the condoms and report back to Durex ...
Making sure condoms pass a taste test is essential to the practices of Ben Wilson, who serves as the Sexual Wellbeing Global Category Director for Durex parent company Reckitt Benckiser. But before we ...
The British company posted an ad on Instagram offering the equivalent of a $125 voucher to the fifty applicants it chooses at random to sample its “thinnest condom to date,” called the Durex Nude. In ...
The consumers group best known for rating cars and washing machines has turned its testing prowess to condoms to find out which ones measure up best and how other birth control methods compare. The ...
Although the tweet really issued from Durex, its content was rather tongue in cheek. The message was intended to garner the attention of customers and enlist them in the push for the creation a new ...