Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. Remember the hype around Apple’s iconic “Shot on iPhone” ...

NEW YORK--(BUSINESS WIRE)--Today, TV outcomes company EDO unveiled the most effective TV ads from the first half of 2025, spotlighting the creatives that drove the strongest consumer engagement — ...

The goal is to find the right balance between your money and incoming traffic. Take it from me; this is no simple task. However, I have found an effective way to achieve this balance is by advertising ...

When it aired: Second quarter, 9:26. The ad: Michelob has a pretty heady offer from Ultra Pure Gold - buy a six pack, save six feet of land. The "6 for 6-pack" campaign aims to promote a transition to ...

Only a quarter of this year's Cannes Lions award-winning campaigns provided brand impact over the short or the long-term, according to Kantar research made available to Marketing Dive. This year's ...

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...

Celebrity cameos, bold visuals, and short formats helped brands break through in the year’s most effective national TV ads across 15 categories Today, TV outcomes company EDO unveiled the most ...