Influencer Marketing Is Busting Through The Walls Of Social Media
The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the content the brand is using.
Scientific Research Publishing8d
Influence of Social Media on Consumer Behavior: Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty ()
Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty Social media has emerged as a dominant force in shaping consumer behavior, profoundly influencing purchasing ...
Phys.org29d
The 'dark side' of social media influencers and their impact on marketing and consumer behavior
The deception and damage, and their impact ... Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges, Psychology & Marketing (2025).
Emotive marketing for sustainable consumption: Study tests effects of social media posts on valuation of chocolate
To encourage more sustainable consumption, social media is increasingly using emotive messages. The researchers therefore investigated whether emotional content has a positive effect on purchasing ...
Hartford Business Journal15d
Social media influencers playing larger role in business marketing strategies
Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...
Psychology Today19d
How Can You Address Effects of Social Media on Well-Being?
less intensity of social media use, and fewer comments on celebrity pages, all of which had a positive impact on well-being. However, the abstinence intervention (compared to the control ...
Arkansas Money & Politics13d
UA Study: Playful Social Media Wars Can Give Brands a Boost
A new study led by Ashutosh Bhave, an assistant professor of marketing at the University of Arkansas, suggests that playful ...