An Indiana principal has been spreading Christmas cheer throughout her elementary school, as seen in recent TikTok videos gone viral. Beth Hoeing, a first-year principal at Southwestern Elementary ...

Today’s Reel Tok with Kayla spotlights an inventive twist on the traditional Elf on the Shelf by an Indianapolis mother, adding a delightful touch to this year’s festivities. In the social media era, ...

It’s TikTok Tuesday, and we’re kicking off the holiday season with the freshest finds of the week! From perfect presents to ...

With the remaining few weeks of 2024, Walt Disney World's "Tally the Elf" character catapulted to TikTok stardom and solidified himself as one of the best memes of the year. Viral videos show the ...

The makeup brand loved by influencers, e.l.f. Beauty, this week reported its 18th consecutive quarter of sales growth and market share gains, pointing to a marketing strategy that's paid off as the ...