Social media is fun, mobile is exciting, and traditional marketing mediums such as TV, direct mail and trade shows are still viable. Even then, email remains the most important marketing channel today ...

Email and mobile are still viewed as separate digital marketing channels, but email marketers need to increasingly begin thinking about mobile, as the majority of Americans now engage with their inbox ...

The consensus among business leaders and so-called cutting-edge marketers who’ve gone all in on social media, YouTube videos, podcasting, and other forms of digital communication would be, “yes.” ...

With social media, podcasting, videos, push notifications, and other mobile marketing channels taking over our lives, you may think that good-old email is losing its dominance in the mobile age. Well, ...

As smartphone sales go through the roof (Apple sold over 1 million 3G iPhones on its launch weekend in July), inbox and message views are growing in numbers—and shrinking in size. The good news: More ...