MarTech on MSN5mon
7 ways to boost customers’ emotional connection and loyalty with your brand
Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty.
pharmaphorum9d
Developing emotional pharmaceutical brand communications – does it work, why does it work and how do we do it?
Every pharmaceutical marketer wants their brand campaign to be more emotional, but do we know why emotional marketing is important for brand adoption? To help you answer this question, this ...
Greenhouse Grower5h
The Power of Branding in Boosting Plant Value
An e-Gro Alert from Alicia Rihn of the University of Tennessee covers the power that plant branding can play in generating ...
Marketing1y
How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
Those connections are critical, considering that emotional responses influence intention to buy much more than the ad's content itself, research shows. But what does emotional marketing entail? It ...
Experiential marketing can help to generate brand gravity
Ahead of SXSW 2025, Beki Winchel explains how immersive experiences can create brand gravity: that deep emotional connection ...
Warc1y
Measuring emotional connection for future brand success
Measuring emotional connection for future brand success Simon Patterson, Tom Adams and John PawleQRi Consulting and FutureBrand Abstract The value of the world's largest organisations is typically ...
Marketing7mon
Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative
Brand love transcends mere preference or recognition; it involves fostering deep affective connections that resonate with consumers on an emotional level. Susan Fournier's seminal work, "Consumers and ...