Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty.

In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

Every pharmaceutical marketer wants their brand campaign to be more emotional, but do we know why emotional marketing is important for brand adoption? To help you answer this question, this ...

As we navigate the complexity of modern business, it’s becoming clear that a human decision maker is at the heart of every ...

Gamification boosts positivity, and sustainable choices build trust and emotional connection ... delight in an otherwise routine experience. Brands can weave these thoughtful touches into ...

Those connections are critical, considering that emotional responses influence intention to buy much more than the ad's content itself, research shows. But what does emotional marketing entail? It ...

In the future, these brands will need to strive for a differentiating emotional connection” The change is local and global. To take one local example, in the UK Pfizer is working with the ...

Brand love transcends mere preference or recognition; it involves fostering deep affective connections that resonate with consumers on an emotional level. Susan Fournier's seminal work, "Consumers and ...

Measuring emotional connection for future brand success Simon Patterson, Tom Adams and John PawleQRi Consulting and FutureBrand Abstract The value of the world's largest organisations is typically ...

Rachael Yamagata is joining hands with Tessan, a global leader in charging solutions, to bridge technology and emotional ...