Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

On Monday morning at AEI, a panel from the American Family Diaries Working Group presented on their new paper, “American Family Diaries: An Ethnographic Approach to Understanding Barriers to ...

Policy research on poverty and mobility in the United States is dominated by quantitative meth­odologies that rely heavily on large-scale, representa­tive surveys and administrative data. By reducing ...

As the president and CEO of a company that produces software-enabled solutions for other businesses, one of my biggest goals is to design products that create a compelling user experience. One ...

Veterans can be found in every community throughout our nation. Understanding their health care needs is important to ensuring they receive the care they deserve. OptumServeTM, the federal health ...

Ethnographic studies can be a valuable tool for B2B research. Jennifer Strange of B2B International maps out 10 key steps for a successful ethnographic approach. Ethnographic market research is the ...

At the heart of ethnographic research is observation. Ethnographers watch how people interact with people, places, and things. It’s anti-lab science. There are rarely white coats and almost never ...

Alan Gleeson, Chief Marketing Officer of Indeemo, gives a break down of digital ethnography – when to use it and how to get the most out of it. Digital ethnography is an agile online qualitative ...

Ethnographic market research (EMR) helps companies understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection and usage.

Sometimes getting out into the field to conduct research is as easy as pressing a button. For CSU’s Ethnographic Research and Teaching Laboratory (ERTL), online gaming has become a new field in which ...