When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy. Guerrilla ...

When prospects call the Village at Chestnut Hills, an apartment community in Philadelphia, they have the option of being transferred to the front desk. They’ll actually be talking to the call center, ...

Customers are used to scrolling TikTok and seeing ads. But they’re not so familiar with brands’ mascots crashing concerts or seeing/scanning street posters and then immediately experiencing an ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

A marketing strategy plays a critical role in the event-planning process, but after venue hire, travel costs, entertainment and theming, there’s not always a lot of cash leftover for a marketing ...

Many call it guerilla marketing and define it as unconventional marketing intended to get maximal results from minimal resources. The term was coined by Jay Conrad Levinson, and is in full swing, with ...

There's a battle going on between health systems for covered lives. There's also an internal battle within organizations between keeping the status quo of what has traditionally worked coming up ...

This article has been excerpted from Guerrilla Marketing on the Internet by Jay Conrad Levinson, Mitch Meyerson and Mary Eule Scarborough, available from Entrepreneur Press. Is your message, product ...

Undercover marketing seeks to influence buying decisions without tipping off the consumer about the manipulation. Also labeled buzz, guerrilla marketing or stealth marketing, these tactics take four ...

Topwick founder Fernando Campos saw a great guerrilla marketing opportunity at Apple stores when the iPhone 6 was released last week. Apple store and mall security personnel didn’t share his opinion.