The folks behind the Exchange Lab, including CEO James Aitken and COO Tim Webster, have a long history in ad tech and programmatic buying. Aitken founded Media Brokers in 2001, and both were a part of ...
GroupM’s purchase of The Exchange Lab, a provider of marketing services and technology that connects multiple DSPs, comes at a time when agencies must tackle digital media fragmentation. While GroupM ...
NEW YORK CITY, NEW YORK and LONDON, UNITED KINGDOM and TORONTO, ONTARIO--(Marketwired - Sep 25, 2014) - The Exchange Lab, the world's largest programmatic digital media marketplace, today launches ...
WPP's GroupM has bought The Exchange Lab in a bid to bolster its capabilities by bringing the programmatic firm's talent and proprietary tech Proteus under its roof. The terms of the deal have not ...
The Exchange Lab has announced the appointment of Fay Miller to the newly created position of marketing director. Miller was previously marketing manager at the Adconion Media Group, where she oversaw ...