When firms create new products or new innovations they want to have an idea towards whom they should market the product. The diffusion of innovation theory looks at the different groups that accept ...

The February 2018 issue of Health Affairs examines the factors that accelerate the spread of new and innovative health care practices that improve care and lower cost. It contains research regarding ...

The Diffusion of Innovation Theory, first postulated by Everett Rogers in 1962, explains how an idea, product, or behavior takes root in society through different segments of a population. It starts ...

Faculty are being asked to adopt, and adapt to, a number of information age innovations in teaching. While some have adopted these technologies enthusiastically, the majority of instructors have been ...

The introduction of a new product is an important time for the business that invests in its development and promotion. New products can generate interest and customers or, in the case of a failed ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Thomas Jonas Launching ...