Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...

Facebook Ads is easily one of my favorite platforms to run ads across the entire customer journey. There are so many targeting options and placements – the opportunities are endless. Done right, you ...

When building an e-commerce brand, social media should play a vital role in helping you get the word out so you can reach new audiences and promote your products. Of course, as I’ve learned in my own ...

I can’t wait for the Facebook Virtual Ads Summit on Jan. 24 — not only because it’s hosted by my company MobileMonkey, but because it’s a major meeting of the social media minds. We’ve got some of the ...

A TV or newspaper ad used to be the best way to reach an audience. You knew who it would reach based on what media you selected and spent more or less depending on how conveniently timed or sized your ...

Opinions expressed by Entrepreneur contributors are their own. While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in ...

With so many companies competing for consumers' attention on social media, creating compelling, unique advertising campaigns is a great way to stand out. On Facebook in particular, there are a few key ...