The offline conversions API Facebook began testing in June is now available to all managed business accounts via Business Manager. The offline conversions application-programming interface Facebook ...

In September, Meta (then still Facebook) alerted advertisers that Apple’s privacy changes were causing Facebook to undercount web conversions on iOS by around 15%. Meta now says it’s been able to ...

Facebook today announced the global launch of its conversion tracking tool to help advertisers measure and optimize their ads leading off-Facebook. Marketers will be able to use the new tool to ...

MONTREAL, July 24, 2026 /PRNewswire/ -- Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) ("Lightspeed" or the "Company"), the unified omnichannel platform powering ambitious retail, golf and ...