It's easy to say brands should be on social media. But in order to succeed on social media you must go beyond what has already been done and decide what your company wants to accomplish. There is no ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to ...

In a world where funnels no longer flow top to bottom, attention is mobile-first, and trust defines transactions, marketers at e4m IBC 2026 examined what it truly takes to win the modern customer ...