Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?

During the course of a normal day, a person can come across dozens if not hundreds of logos in their home, workplace, or as they walk down the street. Although relatively simple in design, many are ...

Companies search endlessly for the perfect logos, sometimes undergoing redesigns that are mocked by the public, in hopes of landing on something more than just a cool way to put its name out there.

Logos are a useful entry point into the world of graphic design. They're everywhere, for one thing. But they're also the perfect serving size---each is a concise study in how to effectively (or, in ...

Photo: Alfa Romeo Automobiles S.p.A.; Automobili Lamborghini S.p.A.; Ferrari S.p.A.; Maserati S.p.A. Germany gave us the first automobile, America revolutionized mass ...

If Apple sells 100 million iPhones, that’s also 100 million boxes, on which 100 million Apple logos might be printed. The smallest decisions a mega company makes can have massive impacts–even when it ...