Mermaiding, the artistic swimming activity in which people wear mermaid fins and tails, is growing in popularity around the world. The activity has led to the formation of mermaid swim schools, groups ...

In the wake of Disney’s “The Little Mermaid” live-action feature film, Fin Fun, an Idaho Falls-based company, is seeing a tsunami of sales for its mermaid tails. “We’ve seen in some of our channels as ...