Rihanna’s Savage X Fenty partnered with FIT:MATCH in collaboration with Intel to launch the next generation of its award-winning, patented body shape technology. Fit Xperience, gives shoppers the ...

I hate shopping for clothes. Shopping online means never really knowing if that shirt or those pants will fit. But going into the store means, well, physically going to a mall. It also means awkward ...

Buying new clothes — or more specifically, trying them on — can be a traumatising experience. You might have spent hours scouring the shops, curating the perfect selection of pieces. But once you ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...

It seems like every year since the pandemic began, experts in retail and ecommerce have encouraged brands to focus and evolve their digital offerings. And it makes sense why: that initial investment ...

Virtual fitting rooms are set to transform the retail industry. The virtual fitting room market was valued at $4.03 billion in 2022 and is forecast to reach $18.31 billion by 2030. The growth and ...

What if consumers could virtually try on clothes and purchase them on their smartphones? Zeekit is making this a reality with new features in its virtual fitting room app. The augmented reality ...

The Walmart iPhone app now has Be Your Own Model, an AI-powered virtual fitting room with thousands of outfits. Walmart added Be Your Own Model to its iPhone application. The goal is to bring the ...

Fytted recently launched its virtual fitting room, which could be a game-changer as the company said the new in-app feature “enables users to see both the look and the fit of over 1 million clothing ...