When it comes to clothes shopping, nothing can replace the in-person experience of trying on an item in the changing room. But are fitting rooms safe in the midst of the COVID-19 pandemic? Some major ...

The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy’s currently testing a program in one store and other retailers exploring similar ...

American Eagle Outfitters is testing a screen-powered service that helps in-store shoppers find additional clothing styles and sizes without leaving the fitting room. The interactive dressing rooms ...

As stores across the nation started reopening amid the coronavirus pandemic, many opened without fitting rooms. While some retailers have started to reopen their dressing rooms in select locations – ...

Coming soon to a store near you: Clothing quarantines. In an effort to protect customers from the coronavirus, some clothing retailers have decided to sequester clothes that have been tried on in a ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...

EAST LONGMEADOW — For many women, finding a well-fitting bra or swimsuit can be challenging, at best. For decades, Gazebo, the bra and swimsuit fitting store, has worked to make the experience easier.