Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John ...

TV Formats looks at the success of the Dancing with the Stars competition format, which is part of the BBC Worldwide catalog. Since the premiere of Strictly Come Dancing in 2004 on BBC One in the U.K.

Adzymic, a leading dynamic creative platform, has announced the launch of its Smart Templates solution. The new solution enables advertisers to automate creative production and adaptation across ...

I have this love/hate relationship with format wars. No, it's not reality television versus talk shows, or Top 40 radio against "the best of the '80s—and more!" The wars I'm thinking about pit ...

Reddit debuts a new interactive ad format that lets brands build custom, participatory experiences-as the platform, buoyed by ...

Vietnam has solidified its position as Southeast Asia's leading buyer of international TV formats, a Taiwan Creative Content ...

Netflix’s first Korean culinary competition series has quickly become a breakout global hit — with Taiwan ranking among its ...

The four-day jury session at Ecole Intuit Lab, Mumbai is open to industry members, who may wish to watch, learn and benefit from the discussions The third edition of Kyoorius Creative Awards opened to ...

The formatting of Unfriended will either draw you in out of curiosity or make you rule any chance of watching this movie out completely. The fact that the entire film takes place on a computer screen ...

Abhay Parasnis, Adobe's executive vice president and CTO, took the stage during the Apple WWDC 2018 keynote to discuss how Adobe will be working with Apple on AR. The USDZ file format, which was ...