Read the original article on Purewow. In the past, foundation was also known as “base” in makeup artist parlance, Patinkin explains, because it’s meant to serve as the base layer for all your other ...

Baker prefers applying foundation first, which allows concealer to act as a highlighter. “I love for my concealer to be one or two shades lighter than my skin to create [illumination] in all the ...

After foundation, you want to apply your concealer in a patting motion, then press it in with a concealer brush or ...

Wondering if you should apply foundation before or after concealer? According to an MUA, it depends on the look you're going for. Our editors independently select these products. Making a purchase ...

What is the difference between foundation and concealer? It’s easy to get mixed up by concealers and foundations. They look similar, but they do very different things. Knowing the difference between ...

Traditionally, the foundation is liquid, but nowadays, powders, sprays, creams and mineral foundations are all popular.

If you think you know your perfect foundation shade, be prepared to question everything. After all, you’ve never had shade options like this. PUR is launching 100 shades of foundation and concealer ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...