The NBA’s comeback to NBC this season will sound a lot like it did in the 1990s. NBC Sports announced that it will revive the iconic Roundball Rock theme and use an AI-generated version of longtime ...

This article was originally published on www.si.com as 'Roundball Rock' Makes Triumphant Return But Some NBA Fans Still ...

Michael Jordan is back in the NBA with NBC, and that network brought the sounds of “Roundball Rock” back as well. Amazon Prime is entering the league after hiring many broadcasters who were with ...

Amazon is just the latest company picking a celebrity for NBA theme music. NBC tapped Lenny Kravitz to perform the opening ...