The world of perfume can be complex, with so much to consider—from the notes that draw you in to the fragrance concentration ...

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Elizabeth Arden is incorporating augmented reality into its direct mail campaigns, product packaging and print advertisements to help promote its new fragrance. The company partnered with Aurasma on ...

The scent isn’t overwhelming, so you won’t be setting off anyone with fragrance sensitivities. Even the packaging feels clean, light, and airy, with cloudy glass and a minimalistic design.