In an article published in Communications Physics, researchers from the Université libre de Bruxelles and the Institute for ...
The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...
The Academy of Management Journal, Vol. 37, No. 1 (Feb., 1994), pp. 193-205 (13 pages) Previous research has shown that disputants differ substantially in how they experience, or cognitively "frame," ...
Getting 5G communications right is of critical national importance and is no easy task by any means. 5G could be the first significant technological, economic, and policy challenge of the 21st century ...
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