Digital marketing has evolved to include a range of channels, with many marketers allocating significant portions of their budgets to paid search, social media and programmatic advertising. While ...

Alex Quin is CMO of award-winning Digital Marketing firm UADV. He is a full-stack marketing expert, global keynote speaker & podcast host. Most visitors to your website are probably not ready to make ...

Promotion channels through affiliate marketing, in particular, rely heavily in this age of digital commerce and sales creation. With companies competing for online presence and income, grasping and ...

Affiliate marketing is credited for its measurability and performance, especially as it continues to mature. Yet many programs still prioritize short-term conversion metrics over the complexity of ...

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...