Froot Loops will keep their artificially brightened colors. Some Pop-Tarts will lose them. Welcome to the ongoing experiment that is the American breakfast. The two companies formed after Kellogg Co.

Kellogg’s is giving one of its most familiar cereals a small shake-up, adding three new Froot Loops flavors that are already turning up on store shelves. The new releases land at a moment when big ...

It's always a momentous occasion whenever Kellogg's announces they're releasing just one brand new cereal. But when the iconic cereal cconfirms the release of three new products? Well, now, that's a ...

Kellogg Co. has voluntarily recalled about 28 million boxes of Apple Jacks, Corn Pops, Froot Loops and Honey Smacks. To see if your cereal has been recalled, check for the letters "KN" in the ...